Pernod Ricard Buys Absolut

31 Mar

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Interesting news has come this week about the drinks giant Pernod Ricard (www.pernod-ricard.com) . It seems that Pernod has just bought the Absolut Vodka brand. There have been reports from the New York Times, saying that some inside information states that Pernod paid an estimated USD$7 billion for the company. This information comes from “people involved in the deal“. Other know companies that were interested in Absolut Vodka included:

  • Bacardi
  • Diageo
  • Fortune Brands

Absolut Vodka is owned by a Swedish governmental company called Vin & Sprit. Absolut is heralded as the 3rd largest spirit brand behind Smirnoff and Bacardi.

Pernod owns such brands as:

  • Chivas Regal (scotch whisky)
  • Jameson Irish Whiskey
  • Jacob’s Creek (wine)

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