Absolut Vodka Pride edition
I just came across the following bottle in my local liqour store, and I must say I am impressed. To celebrate the 30th anniversary of the Gay Pride Flag, you know that one with the rainbows, Absolut has come out with a cool limited bottle design. Back in 1978 Gilbert Baker designed the flag. I picked one up the other day.
No doubt that these bottles will start to be collectors items very soon. I see them on sale on Ebay already ! So if you are into Vodka, or Absolut memorabilia this is one bottle you need to add to your collection,
There is a nicer picture of the bottle available, one from the official promotional ads from Absolut. One other thing about this special pack is that it comes with a nice cocktail book too !
Comments OffPernod Ricard Buys Absolut
Interesting news has come this week about the drinks giant Pernod Ricard (www.pernod-ricard.com) . It seems that Pernod has just bought the Absolut Vodka brand. There have been reports from the New York Times, saying that some inside information states that Pernod paid an estimated USD$7 billion for the company. This information comes from “people involved in the deal“. Other know companies that were interested in Absolut Vodka included:
- Bacardi
- Diageo
- Fortune Brands
Absolut Vodka is owned by a Swedish governmental company called Vin & Sprit. Absolut is heralded as the 3rd largest spirit brand behind Smirnoff and Bacardi.
Pernod owns such brands as:
- Chivas Regal (scotch whisky)
- Jameson Irish Whiskey
- Jacob’s Creek (wine)