Which type of Vodka is better ?
Looking back over the years we see that now more than ever, flavored vodka is becoming very very popular. It comes in many many different varieties of flavors, anything from apple to peach to mint. With the introduction of these flavors, Vodka has now become a rather chique alcohol to drink. Typically these flavored vodkas are served with a little water and some ice, and they also complement some cocktails rather well.
Why is Flavored Vodka so popular
One of the reasons why flavored vodka is so popular is it’s unique position in the market. Drinkers tend to pick one drink, and stick with it. If you are a whiskey drinker or you are a beer drinker you will 90% of the time stick to the same brand of drink you like. Brand loyalty for drinkers is both a curse and a blessing for marketers in the industry. What flavoured vodka offers is something unique, it’s the same brand of product, but now in multiple flavours. Companies like Absolut Vodka offer their customers many flavors , everything from Vanilla to Mango and Black Pepper (New Orleans version). So now customers can be adventurous but still inside the comfortzone of a brand.
Most Popular Flavored Vodkas
Absolut Vodka report that some of their most popular flavors are Citron (a lemon flavor) and quickly climbing the rankings in popularity is Ruby Red (a grapefruit flavor). Also more and more bars are beginning to use flavoured versions in their cockails, this helps to reduce the number of ingredients while making sure that the drink mixes to a nice consistency.
Are flavored Vokas new ?
You will be happy to know that flavored vodkas are over 20 years old. Back in 1986 Absolut introduced a PEPPAR Vodka. It had the flavor of Roasted Jalapenos, Green Tomato and Dried Herbs, it was quite a spicy vodka. This was the first time in over 100 years of distilling that Absolut decided to try a commercial version of a flavored vodka. This has resulted in an explosion in Vodka sales in Europe and the US over the last 20 yeas. What was once a poor person’s drink in Poland is now a well respected choice in Palm Springs.
What do you prefer ?
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